(February 3, 2012) The 2012 edition of the Florida Black Marketing Guide has been published and it is a useful resource to marketers for tapping Florida’s $52 billion African-American consumer market.

“We developed this Guide as a direct request from our clients and consumers throughout the state,” says Bernadette Morris, CEO of Sonshine and publisher of the Guide. “It provides how-to support help and facts on PR, marketing and ad services; and shares insight and trade tips that will help take an operation to the next level.”

This 40-page booklet was developed to provide the consumer with useful tips and industry standards in the world of effective marketing. In addition, it provides a comprehensive list of the Black media in Florida, and lists the state’s Historical Black Colleges and Universities (HBCUs).

The Florida Black Marketing Guide is written and published by Sonshine Communications, an award-winning, national public relations, marketing and advertising agency headquartered in Miami, Florida. Sonshine specializes in multicultural marketing and diversity relations and is a leader in African-American marketing and outreach services.

The Guide is on sale at its regular price of $35. Orders of four or more of the Guide will receive an additional 10% discount.

Sonshine is among the nation’s leading Black-owned PR, marketing and advertising firms, specializing in cause-related multicultural campaigns. In business for over 18 years, Sonshine is a shining agency that has made the difference of a lifetime for numerous corporations, non-profit organizations, churches/ministries, and federal agencies.

To order a copy of the 2012 Florida Black Marketing Guide, contact Sonshine Communications at (305) 948-8063 or via e-mail at bmorris@sonshine.com.