30
Dec

Since September of 2008, we have donated over one hundred hours in community service with free training for area executives and nonprofit directors. Learn how to effectively use the latest in social media, including Facebook, Google, and Twitter.

The focal point of our youth-oriented programs involves specialized training to increase job-related skills in media and information technology for middle and high school students. “Digipreneurship” is a 12 week technology and vocational training program to empower students and educators with new skill sets to become digital ambassadors in their communities.

We request your support to develop and promote a local branding and awareness campaign to shed light on the importance of Bridging the new Digital Divide, ie Broadband education, equipment and related services.

Blacksonville’s turn-key systems for community development are grounded in the latest technology to prepare leaders of the future through a 4-step training and implementation process:

a. COMMUNITY ASSET AND MAPPING SERVICES -

b. NETWORKING OPERATION AND SUPPORT SERVICES – Network design, integration and the implementation of next generation broadband devices, software, and technical assistance

c. TRAINING AND DEVELOPMENT – to secure impact within Duval County’s community

Blacksonville achieves its outcomes by using the methodology and best practices that has sustained our brand over the last 10 years. Founded by former communications and technology professionals, Blacksonville has been a leader in mobilizing communities and building technology resources that enable residents to become competitive for 21st century career opportunities in education and technology.

Blacksonville’s professional network are experts in developing community asset maps, web-based solutions using SaaS and cloud computing. We support these services with quality product design, new business systems and superior service.

Our primary community initiatives involve the global development of advance community technology centers with training modalities in digital and multimedia, internet marketing and social applications.

Our Advisory Board brings a depth of endless knowledge from diverse experiences with youth and seniors. We offer career guidance, mentoring, internships, job training, and digital literacy.

As we perfect the BCN/Community Network model as a framework for economic reform, we have expanded our services globally by creating, branding, marketing, distributing and managing vertically-integrated programs and services. Powered by culturally-relevant content, we create provide convergence media and business-2-business services that yield high social and financial return on local investment.

It is our mission to share the value of broadband equipment and internet-related services. We encourage you to support our effort to build a new generation of entrepreneurs with the courage to create sustainable investments that revitalize under served communities.

If you have any suggestions for improvement to the Blacksonville staff or service deployment, express yourself :) It is the partnership of business and the community that sparks the potential for economic growth in Jacksonville and short term positive change.

Jermyn Shannon El, Co-founder
Blacksonville Community Network

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Category : Internet Marketing
20
Dec

Glossary

Amazon Item An item that is sold and fulfilled by Amazon, not by one of our third-party merchants.ASIN Short for “Amazon.com Standard Item Number.” Every item in our catalog has a unique 10-digit ASIN. You can find items’ ASINs on their product pages under Product Details, along with other information like sales rank and release date. Although Books’ ASINs used to be the same as their ISBNs, this is no longer guaranteed because of the introduction of 13-digit ISBNs. See the ISBN-13 FAQ for more information.

Associates Central This Web site. Associates Central offers you a multitude of services, including report- and link-generation tools, a graphics library, and marketing tips.

Associates ID An automatically generated, unique ID that is used to identify your Associates account.

Basic Display Product Link A link to a specific item that is hosted by the Associate. Associates may download an image or use the text description of the product. Most Basic Display Product Links send visitors to a page with product information. A Basic Display Third-Party Link sends visitors to the product’s offer listing page, which includes all new and used items offered by individual sellers.

CE Consumer Electronics – electronic equipment intended for everyday use.Clicks The number of clicks visitors have made on your Associates links.

Click-through Rate The number of clicks on your links divided by the number of impressions, expressed as a percentage. For example, if your links got 50 clicks for 1000 impressions, your click-through rate would be 50/1000 = 0.05, or 5%. Click-through rate can be used to judge how effective an Amazon link is at generating traffic.

Conversion The number of items shipped divided by the number of clicks on your links, expressed as a percentage. For example, if your links got 200 clicks and those referrals generated 18 shipped items, your conversion would be 18/200=0.09, or 9%.

CSV (Comma Separated Values) A tabular data format in which you can download your reports. In reports downloads from Associates Central, the various values are separated by tabs, not commas, in the resulting text file. See also: TSV (Tab Separated Values).

Daily Trends Report A report that displays your daily click total, ordered items total, and conversion, allowing you to quickly judge how your Web site is performing.

Earnings Referral fees earned on completed sales, including premiums. Earnings Reports Reports that show how much you have earned in referral fees over a given period of time. Figures are based on items paid for and shipped.Earnings Summary A quarter-to-date total of items shipped, completed sales, and earnings. Figures are based on items paid for and shipped.

Effective Referral Fee Rate Your base referral fee rate plus the effect of any premiums.

Enhanced Display Product Link A link to a specific item that is served by Amazon.com and includes the product image, title, best price, new price, and a button so that customers can add the item to their shopping carts.

Favorite Destinations A link that takes a visitor from your Web site to specific featured pages at Amazon.com, such as Top Sellers, Help, and various category pages.Fee Structures Associates can select to participate in either the Classic Fee Structure or the Performance Fee Structure. The referral fee rate for each fee structure are set forth here.Associates Operating Agreement.

Home Page Link A link that takes a visitor from your Web site to the Amazon.com or Endless.com home page.HTML HyperText Markup Language is a text markup language designed for the creation of web pages. The markup supports describing many features of a web page including the formatting of text and the creation of hypertext links.

JavaScript JavaScript is a programming language that is mostly used in web pages, usually to add features that make the web page more interactive. A number of the Associates Program Widgets and Links use JavaScript to create the way they are displayed.

Kindle Kindle is Amazon’s new wireless reading device. You can wireless download books, newspapers, magazines and blogs and read them on the Kindles sharp, high-resolution screen that looks and reads like real paper.

Listmania Listmania Lists are an Amazon feature that lets you make your own lists of products on Amazon.Link-Type Reports Reports that show you the performance of the different link types used on your Web site, in terms of clicks, items ordered, items shipped, conversion, and referral fees.

Link Type We offer numerous ways for you to link from your site to Amazon.com and Endless.com. A brief description of each link type is written below. Visit the Build Links section for more information on the different linking methods we offer.

  • Product Links: Links to detail pages of individual products offered by Amazon or one of our third-party sellers.
  • Recommended Products Links: Links that are updated every time your Web page loads with new content that matches a product category or keyword you’ve chosen.
  • Omakase Links: Links that are updated every time your Web page loads with new content that is personalized for the person viewing your site.
  • Search Box Links: Links in which users can enter search terms and get Amazon.com results.
  • Banner Links: These are links that send customers directly to the Amazon.com Home Page, an Amazon.com product category, or feature a special promotional message. Easy Links, which are dynamically updated links, and Home Page links are included in this category.
  • Text Links: Any link that redirects customers to specific pages on Amazon.com, such as “Favorite Destinations” and “Link to Any Page” links.
  • Web Services Links: These include individual product links that make SOAP and HTTP requests; Add-to-Cart buttons that allow visitors to add products to their shopping carts; and, Remote Shopping Cart links that allow visitors to maintain a shopping cart on your site and then transfer to Amazon.com when they are ready for checkout. Visit our Web Services Applications pages for more information on this powerful linking method.

New Customer An Amazon.com customer who, during the checkout process, enters an e-mail address and password not previously registered with Amazon.com and then pays for and receives a shipment.

Offer Listing Page A product page that lists all the third-party vendors that offer the product and the price each one is charging. If Amazon offers the product itself, it will be included in the list as well. These pages include both new and used products and allow customers to quickly make price comparisons.Opt-in The process by which an Associate selects either the Classic or Performance fee structure. Associates who do not select one of these fee structures are automatically enrolled in the Performance fee structure.

Orders Reports Reports that show the items your visitors have ordered and the link types that have worked best. Figures are based on items ordered but not necessarily shipped.

Payee The person or entity to whom we make payments. If you are a resident of the United States and choose to be paid by direct deposit, we will use the bank account information you provided under “Payment Method” when you registered. If you choose to be paid by check, we will make the check payable to the name you provided under “Payee Contact Information” and mail it to that address. If you choose to be paid by gift certificate, we will send them to the account’s primary e-mail address. Regardless of payment method, notification that your quarterly statement is available online is sent to the account’s primary e-mail address.Price The amount a customer pays for an item: the list price minus any discount.

Primary E-mail Address The e-mail address of the primary user.

Primary User The user on your account that has the power to select compensation plans, change payment information, and confirm the addition of new users to the account.

Product Detail Page The page where customers read details about a product for sale on Amazon.com or Endless.com, including its name, ASIN, image, price, description, customer reviews, and ordering options. It also includes a link to the offer listing page, which includes offers from third-party sellers as well as Amazon and allows customers to quickly make price comparisons.

Product Link A link that takes a visitor from your Web site to the Amazon.com or Endless.com detail page of a product you’ve specifically chosen. These links include Product Links, add-to-cart links, and links constructed using Amazon Web Services. Links that are not considered direct include those to the Amazon.com or Endless.com home page, to search-result pages, to product category pages (e.g. Gourmet Food), and to lists (e.g., Top Sellers). Also excluded are automatically generated Recommended Product Links and Omakase Links. There are two display types forProduct Links: Enhanced Display showing extra information in a pop-over when a viewer hovers their mouse over the link, and Basic Display.

Product Link Clicks The number of clicks visitors have made on product links to specific products you’ve chosen.

Product Link Conversion An indication of how frequently visitors click on product links and then order the featured products. It is calculated by dividing the number of featured items ordered by the number of product link clicks and is expressed as a percentage. For example, if a visitor clicks on one of your product links to a camcorder and then orders it, your Product Link Conversion is 100%. If a second visitor were to click on the camcorder link but order a watch instead, your conversion would drop to 50% (1 item ordered/2 direct-link clicks). Purchase through aStore If users visiting your aStore make a purchase by adding products to the cart and clicking on the checkout button within aStore, their purchases are shown under “Purchase through aStore”

Quarter Each year is divided into four quarters: Q1 (January 1 to March 31), Q2 (April 1 to June 30), Q3 (July 1 to September 30), and Q4 (October 1 to December 31).Quarter to Date The period from the first day of the current quarter through today.

Quarter-to-Date Earnings Your total earnings from the first day of the current quarter through yesterday.

Quick-Click Buying A link, previously available in the Build Links section, that allowed customers to add products to their Amazon.com Shopping Cart with a single mouse click. You can still put such links on your Web site, but you will need to build them manually, following the directions found at How do I build links that let customers add products directly to their Amazon.com Shopping Carts?

Referral Fee Rate The percentage of shipped items revenue that you earn for referring sales, prior to the addition of any premiums.Referral Fees The sum of base referral fees and premium fees generated from the sale of products at Amazon.com and Endless.com.

Referral from aStore If users visit your aStore and click on any link within aStore and then visit Amazon.com site, their purchases at Amazon.com and Endless.com are reflected under “Referral from aStore”.

Refunded Third-party sellers may refund their customers in part or in full for a variety of reasons: their items may have arrived damaged or not at all, the wrong items might have been sent, there may have been a delay in shipping, or the items may have been misrepresented. We mark these items “refunded,” not “returned,” because we have no way of knowing if products have been returned, only if refunds have been issued.

Returned When customers are dissatisfied with purchases from Amazon, they can return the products to our warehouses for a refund. We mark such items “returned.”

Revenue The money paid to Amazon or a third-party vendor for the purchase of products.

Search Box Link A link through which visitors can use Amazon.com’s powerful search engine to locate products they’re interested in.Seller Whoever fulfills the order, whether Amazon or a third-party merchant

Shipped Items Revenue The money paid to Amazon or a third-party vendor for the purchase of products that were actually shipped to customers.

Third-Party Qualifying Product A product that is sold and fulfilled by a third-party vendor and that, according to the terms of the Operating Agreement, qualifies for a referral fee.Tracking ID You may request these IDs from Associates Customer Service to track the performance of multiple Web sites or even individual links. Like Associates IDs, they appear in the links you use to refer traffic to Amazon.com. Tracking IDs remain associated with your main Associates ID and do not constitute separate accounts.

Tracking ID Summary Reports Reports that show you the performance of your individual Tracking IDs, in terms of clicks, items ordered, items shipped, shipped items revenue, referral fees, and total earnings.

Unique Visitors The number of visitors on your Web site who have clicked on Associates links to Amazon.com. Repeat clickthroughs on the same day from the same individual are not counted as unique visits.URL Uniform Resource Locator. The address that identifies the location of a Web page on the World Wide Web. – for example: http://www.amazon.com/associates

Widget Widgets are a series of small, easily configurable elements that can be used to feature Amazon.com and Endless.com products and content on blogs, websites and social networking pages.

XML Extensible Markup Language, a programming language that enables us to create files that can easily be shared across systems. You can download your reports in XML, and then transfer this information to your internal applications and systems.

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Category : Technical Support
17
Oct

Jermyn chats LIVE at Lessconference.com in Jacksonville with Co-founder and President of 37Signals.com, Jason Fried, about BaseCamp, our favorite project management solution.

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Category : Internet Marketing
9
Sep




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Category : Broadband Education | Uncategorized
12
Aug

The Blacksonville “A-Team” specializes in custom web design and affordable hosting services.

WordPress is our web platform of choice to develop fully-functional web sites. Whether it’s a blog, portawordpress-mini_featurel engine, or CMS soluton (Content Management System) many, many companies in Jacksonville, Florida and across the nation trust their brand with Blacksonville as their primary internet solution provider.

Black Pages USA, Jacksonville Chamber of Commerce, Henry Roberts

We understand the importance of ranking your website at the top of the organic section of major search engines in relation to your keywords and key phrases. Our specialist work hand-in-hand with your technical/marketing staff to provide you with the quality of support your customers demand.

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SMALL BUSINESS / NONPROFIT PLAN A – $500 – $1,250 – Website and Blog Customization

* Coaching/Consulting – $99.00 per hour (2 hour minimum)
* Theme Design/Customization – Included in fee, otherwise will provide a final estimate for select projects with a more detailed scope of work
* Integrate Social App Plug-ins – Will recommend and integrate select apps to that meet your project specifications
* Training – Web Hosting, Email and Control Panel

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CORPORATE PLAN B – $1500 – $5000 – Website and Blog Customization
(All of the services from the Plan A, plus)

* Install advanced Ping list
* Install basic spam/virus protection
* Install a robots.txt file to guide the search engine spiders indexing your site
* Configure a sitemap.xml and sitemap.xml.gz to promote search engine rankings
* Setup your permalinks to improve SEO of your site
* Write and e-distribute press release to over 700 media outlets. We will add videos and other online media to maximize convergence distribution throughout social media networks
* Configure spam protection to prevent comment spam (requires a free WordPress.com user account)
* Create customized RSS feed to promote site and allow users to subscribe to updates
* Two (2) hours of professional WordPress modification services

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** HOSTING INCLUDED FOR THE FIRST YEAR. JUST $200 FOR TWO ADDITIONAL YEARS. LIMITED TIME ONLY.
Contact us today to discuss accelerating your web presence!

** ALL SITES INCLUDE WEB MAINTENANCE AND THE FOLLOWING ADDITIONAL SERVICES:

* Monthly maintenance and phone/email support
* Wordpress technical support
* Install our selected standard, latest plugins to work with your site
* Backup and file management of your website database and content
* Backend support and easy navigation to edit website independently
* Integrate custom widgets, RSS and social media feeds
* One hour free consultation to develop a social media strategy to generate new business

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Category : SEO
13
Jul

Despite recession woes, black business owners are starting new ventures more than ever. From retirement to new and emerging markets, entrepreneurs of yesterday are done and a new breed of Digipreneurs are running with the torch.

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Category : Digipreneurship
13
Jul

The expertise behind the Blacksonville Community Network (BCN) professional engineers and technology consultants is phenomenal. We understand the importance of security and innovation to effectively meet the ever-changing demands of information technology. Our expertise in consumer behavior stems from over 100 combined years of academic and professional research. Your content is critical to your success, and the security we provide you is our #1 priority. We turn your content into money to help you successfully emerge on the social media scene, placing your brand where your customers are in the top social networks (Facebook, Twitter, Youtube, Google). Our scope of the internet and market position is our competitive advantage. Not to mention we are one of the most popular brands on Google :)

BCN’s marketing and promotions strategies are guerrilla in tactic, yet urban in style and composition. We create the long tail campaigns in a viral web of demand aggregation. Sophisticated marketing is REAL. Either you got it or you don’t. We get results with a touch of class.

“Purpose-driven” marketing sets the tone for successful internet marketing strategies. Yesterday media was all about the 4 P’s and distribution/reach. Today, winning customers and fans is about spinning conversational marketing accented by offline activities into personalized experience for all stakeholders.

This flow of content is then “fed” through blogs from Bloggers, social networks, discussion threads, forums, pod casts, viral videos, widgets, and types of additional online media devices/apps. Our top priority here is to track, document, and measure user feedback, ie, comments, tags, ratings, post, etc.

The last step for social media buzz is to link up or join like-minded (search Google) online communities that share your audience and style of content. This final step will help you understand how your product or service fits into the social mediasphere of Community Networks relevant to your business.

Once deployed, your marketing campaign is placed in your hands. That’s right! In the palm of your hands after a thirty minute to one hour training session.

From that point on you will have FULL CONTROL of your web presence to drive traffic to your website and generate new leads. All custom website are developed with backend support for multiple listings on top search engine results pages where you gain significant mind and market share, particularly in local search.

Your website is in great hands! View a few of our professional IT competencies, below:

  • Social Media and Social Networking

We create, research and publish an array of content (pdf, jpg, wmv, doc, mp3, etc.) to build social capital through conversational marketing in diverse online communities. Be it press releases, videos or digital media we can help maximize your existing and new distribution channels for your brand. This approach fosters the greatest potential for successful sales and promotions as customers are attached to the organic social media experience and they define the rules of engagement.

Each project starts with a design of typological study and a road map that outlines reasonable time lines, goals and objectives for your project. This ensures quality execution of an organic social media process that works best when you don’t over plan it!

  • Community Outreach

We have a knack for establishing value-based relationships with the top “movers and shakers” in the marketplace. Yet is the balance of the grassroots element that sets Blacksonville a part. Our diverse Community Network of professionals and futurists give us the greatest “likely” voice within your social network arena. Follow Blacksonville, we will not guide you astray.

  • Social Media Distribution

Optimize press releases, videos and other online media to maximize distribution throughout social media networks

  • Campaign Management

Manage clients’ social media initiatives in coordination with your search engine optimization and paid search marketing efforts

  • Monitoring and Reporting

Combine technology and human insight to provide “buzz” tracking and performance analysis for social media campaigns

  • Profile Setup and Development

Post search and keyword analysis we will help you set up a quality profile based on your industry and introduce data aggregators to syndicate your content

  • Data Mining and Research

Set up of Contact Resource Manager to qualify and quantify your existing database. Requires syncing main Outlook, mobile device, Google and more.

  • Training

Provide a full training curriculum on how to effectively integrate social media into future marketing strategies

Overall, Blacksonville helps brands to listen, understand and engage in stimulating conversations and healthy, fun activities in social media and social networking. We do this through online reputation management, conversation response, scheduled activities, corporate blog integration, advocacy programmes, influencer campaigns, community building, social applications and conversational/affiliate campaigns. We are successful because our vast knowledge of web apps has led to methodical steps with very high results.

To schedule a Free 20 min consultation, click here >

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Category : Internet Marketing