What do Directory Listings do for your business? Nothing without consumer feedback?
The Black Business Builder Toolkit and Directory provides business owners access to analytics so they know exactly when unique visitors click to their website and who they’re doing business with; this leads to a stronger since of trust to improve company ratings and search engine reviews. People online thrive on transparency, and they like blogs that induce a feel of humanity and continuity. Power listings and relevant content are two key elements for online businesses as vehicles for lead generation, web traffic and to boost search engine presence while driving change while Blogging the 5G Blogosphere.
Like all other means of social media promotion, the Business Builder Toolkit and Black Directory can:
1. Establish thought leadership, which is especially evident for black business-owners to appear at the top of the search engines blog reporting.
2. Create trackable, measurable bit.ly links to increase traffic to your web site, since bloggers can optimize for keywords in the Black Business Directory to boost search engine optimization tools in our Business Builder Toolkit.
3. Introduce techniques that will help customers find the proper Category for direct purchase from the business service or product that they need.
4. Join powerful online communities and hyperlink your Business Builder Link-in-Bio to your corporate web sites, which will help people find your business in online searches.
5. Build brand awareness and equity, which gets your business known globally or wherever you are looking to be found.
Learn how the Business Builder Toolkit can influence consumers in many ways.
The Pew Internet & American Life Project found in 2007 that 58% of individuals consult the Internet when they need to address problems, while 53% of them consult professional advisers.
As we become increasingly entrenched in the digital space we’re bound to find that these black businesses employ a wide array of professionals and key advisors and possess networks of social influencers who have a huge online presence. Our research at BCN found that 60% of shoppers are influenced by their peers. It revealed just how much consumers with positive, and sometimes negative deals will flock to common ground (like a high quality content-driven business blog) to share reviews, ratings or comments about the service, event, or products they experienced with the intent of offering feedback for improvement. As a service provider, businesses that take time to improve communication on their social networks, search engines, and websites help build client trust and belief in the brand. The implied message is clear: as consumers we want to know what you have to say and we are open to hearing your feedback.
Black business owners generally have to make a significant investment into their online web presence to compete. Since Covid-19, in the last few years, we’ve seen how Google and Amazon’s questionable artificial intelligence stack being used to create new algorithms to make online business bots and widgets human again. Giving your brand a human face is important to avoid fraud and identity theft– which should almost be a prerequisite for business owners — an avatar and personal stories to your MetaListing can go a long way.
With the right content and the right approach toward your business listing, black businesses can develop stronger search engine optimization with results that will help them build a solid reputation and sale more products online. As content is consistently produced and comments are consistently reviewed and/or responded to, black business owners are bound to find new readers who will check their web sites more frequently for updates, get new search traffic, and establish visibility in their industry Category.
