(April 4, 2011) In a study made by The Nielsen Company in November 2010, African-Americans again came out as the ethnic group that consumes more hours of television than any other.
The study, “The State of the Media: U.S. Ethnic Trends“, reports that African-Americans used their TVs an average of 7 hours 12 minutes each day — far above the total U.S. average of 5 hours 11 minutes. Asians used their TVs the least, just 3 hours and 14 minutes on average. African-Americans also used DVD players and video game consoles more than average. Another fact to note: the VCR has virtually disappeared for all groups.
More than one-third (38%) of American homes had a DVR in November 2010. White homes had more than average (40%) and the highest usage while Hispanics had the fewest (30%).
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