Before you try any strategy to increase search engine traffic, I suggest you run a deep analysis of your website to see what works and what doesn’t. For new websites, a bit of reading could prevent avoid major pitfalls in online marketing. It is important to learn how to draw traffic from major search engines like Yahoo! and Google, because these get you access to the most targeted visitors. There are quite a number of tools available that allow the website owner to analyze the amount of traffic coming from search engines; you basically calculate the percentage of visitors.
The analysis as such consists in checking the log files of your website over a specific period of time; it all depends on the number of visitors and the topics that your site covers. A reliable database of search queries may be built over several days or several weeks. Sometimes only some of the pages don’t get visited. Why do these pages fail to attract web surfers? You will increase search engine free traffic visibly if you solve this problem!
In most cases this problem appears with auxiliary pages in the website when they pose little interest for visitors. Most web marketers do not worry that much over auxiliary pages, and they are probably right. But if key pages remain unvisited by web surfers, this is a serious warning! Here are the most common factors that make a page invisible for search engines:
- page size, too large pages are difficult to index by search engine crawlers;
- the impossibility to detect links incorporated in advanced Java Scrip code;
- the website has a very deep structure which leaves the deeper pages undetected.
Invalid coding is another problem that could prevent traffic from reaching all your pages. A HTML code validation service should help you prevent such problems and fix the existing ones. Errors become visible during the validation process, but they are impossible to detect by simply viewing the pages. If the code is corrected, the pages will increase search engine traffic right away.
Individual investigation and website troubleshooting could take longer than if you entrusted the same tasks to professionals.