The 12 Disciplines of Digital Marketing

We hope you find value in the content we provide at Blacksonville.  All things blossom in due season, so to will your business as you pour more love into your brand.

12 Steps to Leverage the power of Search Engine Marketing.


1. FOCUS ON CONTENT, i.e. the MESSAGE, rather than the white space on banner ads.

2.  LOCAL specific MARKETING is the best media outlet to use.

3.  VIDEO is the fast growing

4.  Package services and ad time factor to sign up with EXCLUSIVE DISCOUNT

5.  Create PARTNERSHIPS to add value

6.  FREQUENCY is best to build top of mind awareness. Have multiple ads to and show them all at one time, rather than ONE AD, one time. Align your diverse advertising need with the true value of the promotion.

7.  Stick to COUPONS because people love free stuff. Coupons are not going anywhere. Link directly to the Landing page for the coupon to avoid confusion.

8.  ROBOResearch Online, Buy Offline…so be sure your online products offer an experience your consumer can see, feel, and touch at a retail level.

9.  EMAIL MARKETING is a form of permission marketing and is critical to your success to build retention from loyal customers.

10.  CUSTOMER LOYALTY is going away.

11.  The ACTIVE WORLD of the internet consists of people who are about to make a purchase. It is critical to engage them in a LOCAL SEARCH to yield the best conversion results of today.

12.  SEARCH is critical to find your product/service/or event, as well as to enhance status.

 

NOTE: Futurists and Digipreneurs are thinking about your product. These shoppers are not only ready to purchase, they are the backbone to your brand, generating your leads while you sleep through their conversations concerning your brand/service/product or event.

 

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